2017 Summer at JoyRun
We launched 17 new features to 100,000s of users in 10 weeks.
I joined JoyRun during my junior-year as a contractor and afterwards full-time over the summer. By far the youngest in the company, but with four years of work experience, I was tasked with making key decisions for our product and leading design projects through design processes and development. Each decision I made and project I released would affect 100,000 users (and potentially more after another year of growth for the company). I was the only full-time designer on the product team. We had only 10 weeks to tackle plenty of projects.
I only include examples in here of projects and decisions that I directly worked on.
One of my first projects was to redesign our homepage. The key metrics we wanted to improve were the rate that people make a key action (i.e. Order, Request a Run, and Start a Run buttons) within the first 24 hours and first month. We wanted to convert more orders, runners, and buyers to boost our revenue.
On the left you see the previous version, and on the right you see the version that I and our team released. We boosted key metrics in almost every category for new users.
Runner's Club Leaderboard
Our most active Runners (deliverers) on JoyRun join Runner's Club. In order to engage them we worked on a leaderboard that would spark competition between them.
Start a Run Screen
Users who start a run facilitate the magic of JoyRun. Our analytics showed a majority of users aborted our "Start A Run" screen. But of that majority, a large amount of users, we assume because of their interactivity with fields on the page, had intent to start a run. Our team went into the project knowing that if we could cut the amount of people who abandoned this page with intent to start a run, we could meet all of our buyer's demand.
The solution that we released was to emphasize active requests and to make our page feel much less intimidating by reorganizing content. (More than 300 revisions over the course of 4 weeks to complete this project).
Some of the 17 individual projects we launched in the span of 10 weeks.
Take a look.